Program Codes:
SBC
Certificate
Contact the Department Chairperson
The ALM Certificate requires 27 credits to complete.
Students are introduced to the functions of a marketing system to gain a better understanding of the consumer and industrial market place. Creating in design work that illustrates persuasion, emotional allurement, and ability to attract sales is taught. Different strategies necessary to market a product or service are discussed from scientific and practical viewpoints. Topics discussed include product planning and development, quality, pricing promotions, and channels of distribution. (3 hours lecture). Completes General Education Requirements:SC-R, RE-R.
Students utilize the rules of debits/credits in preparing the step-by-step process incorporated in a full accounting cycle. Analysis and preparation of basic financial statements are included. Students will be able to complete an in-depth accounting of certain assets and liabilities. Completes General Education Requirement: QP-R.
This course presents detailed financial concepts as applied to both corporate and entrepreneurial business environments. The course will cover financial theory and applications using case studies. The course will address those issues of finance that apply to today's business, such as ratios, liquidity, profitability, financial forecasting, operating and financial leverage. Completes General Education Requirement:QP-I.
Good business practices include gathering and analyzing data on market opportunities, financial strengths, organization design, and operational efficiencies. The Business Plan introduces concepts to students including how to identify and collect data, regard it with respect to a business venture, and then make definitive business decisions based on the findings.
Completes General Education Requirements: AR-I
Diane Litynski
Pickett Hall 105
(518)327-6037
dlitynski@paulsmiths.edu