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Sustainable Tourism & Marketing Communication

Course Code:
HOS 540
Course Group(s):
Degree Applicable
Course Description:

The Sustainable Tourism Marketing and Communication course is designed to focus on marketing strategies that consider and address the negative impact on natural, social, and cultural environments. Sustainable tourism marketing strives to minimize negative externalities on host communities, while elucidating the benefits of sustainability in practice as a desired feature of the destination experience. This course will expose the learner to the practice of marketing in sustainable tourism by examining the current literature and analyzing the Adirondack Mountain Region. Learners will develop and deliver a marketing plan and strategic communications for a destination, business or organization. Learners will also gain knowledge on sustainable tourism marketing practices from around the world.

Credit:
3 - 3
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