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Local Culture as a Tourism Driver

Course Code:
HOS 520
Course Group(s):
Degree Applicable
Course Description:

This course places emphasis on the new cultural economy, born from the trends of globalization and a desire for travel experiences over products. With destinations recognizing how the cultural capital of a place is a growing tourism driver, Destination Marketing Organizations (DMOs) and other tourism professionals must begin to employ this strategy while protecting the very resource being used. Students will use best practices guides, case studies and individual research and strategic planning application to explore these topics.

Credit:
3 - 3
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