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Viral and Organic Growth

Course Code:
DMK 401
Course Group(s):
Degree Applicable, Language Sequence - Spanish
Course Description:

This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.

Viral and Organic growth have become the gold standard by which content marketing efforts are judged. This type of growth is highly valuable because it tends to be relatively cost-efficient. Companies which generate content that spreads through the internet with minimal effort and cost are among the most successful at growing their brand awareness and user-base. This course is intended to teach students what drives users to share content, how to build shareable content, and how to run contests and perform other activities that tend to lead to viral or organic growth.

Credit:
3
Prerequisites:

MKT 200 Principles of Marketing and DMK 201 Social Media Marketing.

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