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Search Engine Optimization: Using Search to Attract Prospects

Course Code:
DMK 301
Course Group(s):
Degree Applicable
Course Description:

This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.

When a potential customer is looking for a product, how do they find the right one? Oftentimes, they’ll ask Google or other search engines. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help companies become more visible to customers by ensuring that they are among the first companies someone sees when doing initial research. This course is intended to introduce students to the concepts of Social Media Marketing and Optimization, and teach them how to use these tools to drive top-of-funnel growth, also known as lead generation.

Credit:
3
Prerequisites:

DMK 202 Email Marketing

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