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Advertising and Promotion

Course Code:
MKT 305
Course Group(s):
BASM: Management Cluster, CULM: Management Cluster, Degree Applicable, EBM: Minor Electives, FSMT: Management Cluster, HRTM: Management Cluster, Integrative Studies: COMM Program Options, Integrative Studies: FSMT Program Options, Integrative Studies: MNGT Program Options, MNGT: Entrepreneurship Track, MNGT: Management Track, MPP: Maple Minor Electives, REST: Management Cluster
Course Description:

Students will learn to evaluate advertising as an institution in society and investigate advertising, both as a tool of marketing and as a process of mass communication. Topics such as marketing research, media selection, budget allocation, publicity, and personal selling efforts will be discussed. Through various assigned projects, students will design and produce advertisements in a variety of mediums. (3 hours lecture). Prerequisite: Junior standing.

Credit:
3
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