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Recreation & Resort Marketing & Mgmt

Course Code:
HOS 400
Course Group(s):
BASM: Management Cluster, CULM: Management Cluster, Degree Applicable, FSMT: Management Cluster, HRTM: Management Cluster, Integrative Studies: FSMT Program Options, Integrative Studies: HRTM Program Options, Integrative Studies: RECR Program Options, RECR: Recreation Management Cluster, REST: Management Cluster
Course Description:
A course that applies organizational management techniques to a dynamic, specific segment of the tourism market. Students will discover the unique nature of resorts, the market segments attracted, the complexity of customer service options needed to sustain a market share, human resources issues specific to resorts, economic challenges in resort operations and the environmental characteristics that give each resort its differentiation. Heavy emphasis is placed on marketing principles as applied to these destinations. Prerequisite: MGT 200 Principles of Management or MKT 200 Principles of Marketing.
Credit:
3
Prerequisites:
Prereq: MGT 200 Lecture Min Grade: D Min Credits: 3.00 Or MKT 200 Lecture Min Grade: D Min Credits: 3.00 Or MGT 200 Hybrid Min Grade: D Min Credits: 3.00 Or MGT 200 Lecture Min Grade: TR Min Credits: 3.00 Or MKT 200 Lecture Min Grade: TR Min Credits: 3.00
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