ESports

Esport has grown and spread throughout the world and has developed into a complex, extensive and highly distinct structure and organizational process. This course will explore the many components of esport (management) business. We explore the historical beginnings to assist with the current field of esports. Examination of the demands and challenges that esports places on the world today.

The course surveys coaching and leadership practices as it relates to a variety of activities/sports. Individual and group dynamics will be examined as it relates to the relationships within the team and with coaches/leaders.

This course introduces the basics of financial accounting for business enterprises with a focus on accounting for corporations. Topics include the theory of the financial accounting principles that guide the preparation of financial accounting information and the role of accounting in capital markets as well as the ethical standards imposed on accountants. The course provides a thorough review of the accounting cycle and the operating areas of the balance sheet with special focus on how accounting transactions affect the financial statements and analysis of financial statement information.

This foundational course introduces students to basic design concepts, computer literacy and software competency. Through various design exercises, students will experience three of the basic types of publishing tools used by designers -- Photoshop, Illustrator, and InDesign.

This course is designed for those students interested in learning how to start their own business, buy an existing business or function as an entrepreneur in a large company. Topics include developing and evaluating business concepts, preparing a business plan, trademarks and patents and securing financing.

This course introduces the field of business analytics, commonly defined as the extensive use of data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions. Business analytics is a process of transforming data into actions through analysis and insights in the context of organizational decision making and problem solving. As such, business analytics is applied in operations, marketing, finance, and strategic planning among other functions. Students actively participate in the delivery of this course through case and project presentations. Offered Fall and Spring Semesters Prerequisites: STAT135, Junior/Senior Standing.

This course introduces to fundamental concepts in computer science. Topics include: problem solving, algorithm development, computer programming in a high level language, debugging programs, abstract data types, variables, assignment, loops, conditionals, functions. Students who have successfully completed MATH 146 should not take this course.

Students are given basic instruction in producing video utilizing computer software. Instruction combines theoretical concepts with practical field experience.

This course is a comprehensive study of trade shows, operations of trade shows and how they are used as a marketing tool. Course topics include facility selection, budgeting, exhibit management, booth designs, and working with convention services personnel.

This course will study the best practices for planning, producing, executing and measuring virtual events. Of particular focus; the areas of audience engagement, production, marketing and content evaluation will be practiced. The course will also offer an introduction and evaluation of the most current virtual technology platforms used by the events industry.

This course focuses on the creative and media components of advertising, marketing, and branding strategies. Emphasis will be placed on the customer's role in the branding process, brand and product positioning, elements of a brand identity, and key communication messages. Students will develop decision making and analytical skills by developing a campaign for a local or national business.

This course provides an introduction to the application of social media to today's marketing environment. Social media marketing is now integral to organizations' overall marketing strategy, therefore, this course addresses essential theoretical and practical application of skills, such as strategic planning and tactical execution for social media applications, integrated marketing communications, and consumer insights through social media analytics and metrics.

This course will study leadership and human behavior in organizations. the course will look at prevailing leadership theories focused around managing individuals, groups, and organizations. Attention wll be taken to look at corporate social responsibility, stakeholder satisfaction and sustainability.

The course provides practitioners the tools necessary to survive in the legal and ethical framework of the sport industry. Sport managers will establish a foundation of the legal aspects ranging from risk management, gender equity, and antitrust law. Basic concepts of ethics and morality will be discussed to assist in developing an ethical perspective of sport managers.