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Retail Advertising, Sales Promotion and Display

Course Code:
FMR-207
Course Description:

Techniques of advertising, sales promotion and display to promote sales. Topics include: policies and procedures used in planning and preparing advertisements, evaluation and selection of media, planning and coordinating advertising, sales promotion and display. Within the laboratory component of the class, students will work in teams to apply advertising and promotion concepts to create window displays and computer generated signs.

Credit:
3
Instruction methods:
lab: 2 Hours, Lecture: 2 Hours
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