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Advertising Design

Course Code:
AGD-212
Course Description:

This course provides the experience of working in teams on a professional advertising campaign.  Projects include a research component of product or service, campaign development, final team presentation, and case studies detailing challenges, solutions, and showcasing final work and branding guidelines.  Campaign elements can include, as appropriate print ads, billboards, social media, app and web design, storyboarding and video production.

Credit:
3
Instruction methods:
Lecture: 2 Hours, Studio: 3 Hours
Prerequisites:

MAD-113 and MAD-118

Corequisites:

AGD-213 and AGD-219 or permission of department chairperson

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