MARKETING RESEARCH

Course Code:
MKTG 357
Active Term:
Fall Term
/ All Years
Course Description:
An analysis of research methods in marketing. Specific attention is given to problem definition, data gathering techniques, methods of analysis, decision theory, and the role of marketing research.
Credit:
3
Instruction methods:
Lecture
Total hours: 22.5
Prerequisites:
MKTG-162 STAT-135
Degrees & Certificates
Course Descriptions