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Advertising Design

Course Code:
AGD-212
Course Description:

This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.

Credit:
3
Instruction methods:
lab: 3 Hours, Lecture: 2 Hours
Prerequisites:

All required MAD courses

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