Apply Now Request Information Schedule a Visit

MARKETING MANAGEMENT

Course Code:
MKTG 406
Active Term:
Spring Term
/ All Years
Course Description:

A managerial orientation to the analysis, planning, implementation, and control of marketing decisions. A case-oriented approach will emphasize managerial decision making and problem solving in the areas of product development, pricing, promotion, and distribution. Emphasis will also be placed on the development of marketing plans for a new product/ service. Topics will be addressed in a variety of diverse industries including health care, consumer products, and high tech.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:

ECON-106, MKTG-357

Menu
Degrees & Certificates
A-Z By Department By Area of Interest
Course Descriptions
By Course Code (A-Z) By Department
Academic Affairs
Academic Calendar and Credit Hours Academic Honesty Academic Standards and Grades Academic Transcripts Class Attendance Mercyhurst Honors Program Class Standing and Student Status Competency Requirements Cooperative Academic Agreements Graduation Requirements Internships and Off-Campus Learning Experiences Nontraditional College Credit Privacy: FERPA and HIPAA REACH Curriculum Registration Policies and Procedures Transfer Credits Student Grievance Policy
Academic Services and Support
Career & Professional Development Learning Support Services Prestigious Awards The Testing, Tutoring, and Writing Centers University Libraries Academic Support
Admissions
Admissions Decisions Confirmation Deposit Professional Admissions Campus Visits International Students Transfer Policy
COVID-19 Disclaimer
Mercyhurst University
Campus and Buildings Introduction Mission and Values Notice of Non-Discrimination Academic Calendar Academic Programs Overview Accreditations Minors
Student Financial Services
Financial Aid Awarding Policies State Grants, Scholarships and Other Programs Tuition and Fees
Student Life
ADA Accommodations Athletics Autism Initiative at Mercyhurst (AIM) Campus Involvement Center Campus Ministry Counseling Center Health Center Veterans’ Resources Mercyhurst Student Government Police and Safety Services Residence Life Student Handbook Student Conduct Code Community Engagement
Academic Directory
Faculty Administration Conference for Mercy Higher Education