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DIGITAL MARKETING

Course Code:
MKTG 360
Active Term:
Spring Term
/ All Years
Course Description:

This course examines how to utilize digital media technology to meet marketing goals. Students will understand the digital marketing environment, examine best practices in developing digital marketing strategies, learn how to implement strategies using digital marketing techniques, and evaluate the performance of digital marketing campaigns using digital marketing metrics.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:

MKTG 162

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