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MARKETING RESEARCH

Course Code:
MKTG 357
Active Term:
Fall Term
/ All Years
Course Description:

An analysis of research methods in marketing. Specific attention is given to problem definition, data gathering techniques, methods of analysis, decision theory, and the role of marketing research.

Credit:
3
Instruction methods:
Lecture
Total hours: 22.5
Prerequisites:

MKTG-162; STAT-109 or STAT-135

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