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ADVERTISING & BRANDING STRATEGIES

Course Code:
MKTG 347
Active Term:
Fall Term
/ All Years
Course Description:

This course focuses on the creative and media components of advertising, marketing, and branding strategies. Emphasis will be placed on the customer's role in the branding process, brand and product positioning, elements of a brand identity, and key communication messages. Students will develop decision making and analytical skills by developing a campaign for a local or national business.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:

MKTG 162

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