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SOCIAL MEDIA MARKETING

Course Code:
MKTG 260
Active Term:
Fall Term
/ All Years
Course Description:

This course provides an introduction to the application of social media to today's marketing environment. Social media marketing is now integral to organizations' overall marketing strategy, therefore, this course addresses essential theoretical and practical application of skills, such as strategic planning and tactical execution for social media applications, integrated marketing communications, and consumer insights through social media analytics and metrics.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:

MKTG 162

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