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INTERNATIONAL MARKETING MANAGEMENT

Course Code:
MKTG 200
Course Group(s):
INTELLIGENCE ELECTIVES
Active Term:
Spring Term
/ All Years
Course Description:
This course deals with opportunities and challenges associated with the increasing globalization of markets. Topics covered include the environmental and cultural differences which shape the needs and preferences of global consumers, the impact of foreign political and economic factors on the marketing mix, the assessment of foreign markets, entry strategies, channel management, promoting internationally, and transfer pricing. Prerequisite: MKTG 162. 3 credits.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:
MKTG-162
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