HOSPITALITY MARKETING & SALES

HRIM 260 focuses on the study of marketing the hospitality industry. This course examines the components of hospitality marketing including; trends, segments, theory, practice, and their applications in the hospitality industry. In addition, HRIM 260 focuses on various means of improving a hospitality firm's image, sales and profits. Students will be given the opportunity to develop marketing strategies and tactics through participating in a marketing research project and through the preparation and class presentation of a fundamental marketing plan for a hospitality firm. Course learning objectives will be presented through lectures, readings, written/in-class exercises, and video cases (used to illustrate industry differences and the relevance of certain marketing principles and skills).