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CONVENTION & TRADE SHOW MGMT

Course Code:
HMC 215
Course Group(s):
HM ELECTIVES & CONCENTRATION COURSES
Active Term:
Spring Term
/ Even Years
Course Description:

This course is a comprehensive study of trade shows, operations of trade shows and how they are used as a marketing tool. Course topics include facility selection, budgeting, exhibit management, booth designs, and working with convention services personnel.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:

HMC-205

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