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FASHION BRANDING

Course Code:
FASH 230
Active Term:
Spring Term
/ All Years
Course Description:

This course will provide students with the understanding of branding and the brand-development process within the fashion industry. In addition the course will focus on contemporary phrases, branding terms, concepts and theoretical frameworks related to branding within the fashion industry. Students will also be exposed to an overview of the factors contributing to fashion marketing and consumer behavior, and how to use consumer research to gain a better insight about how the fashion industry utilizes consumer information while simultaneously shedding light on individual shopping habits.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
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