The most intensive of all the design courses, students in this course create and design for two companies - an imaginary company of their own choosing and a local business. Representative businesses have included the Multicultural Community Resource Center (MCRC), Community Resources for Independence (CRI), and various small businesses throughout the Erie Region. Logotypes are designed. Brand sensing and archetyping are applied. Business systems, advertisments, packaging, websites, and Graphic Design Standards Manuals are some of the projects that may be developed.
ART 320