Apply Now Request Information Schedule a Visit

CORPORATE IDENTITY & BRANDING

Course Code:
ART 322
Active Term:
Spring Term
/ All Years
Course Description:

The most intensive of all the design courses, students in this course create and design for two companies - an imaginary company of their own choosing and a local business. Representative businesses have included the Multicultural Community Resource Center (MCRC), Community Resources for Independence (CRI), and various small businesses throughout the Erie Region. Logotypes are designed. Brand sensing and archetyping are applied. Business systems, advertisments, packaging, websites, and Graphic Design Standards Manuals are some of the projects that may be developed.

Credit:
3
Instruction methods:
Studio
Total hours: 45
Prerequisites:

ART 320

Menu
Degrees & Certificates
A-Z By Department By Area of Interest
Course Descriptions
By Course Code (A-Z) By Department
Academic Affairs
Academic Calendar and Credit Hours Academic Honesty Academic Standards and Grades Academic Transcripts Class Attendance Mercyhurst Honors Program Class Standing and Student Status Competency Requirements Cooperative Academic Agreements Graduation Requirements Internships and Off-Campus Learning Experiences Nontraditional College Credit Privacy: FERPA and HIPAA REACH Curriculum Registration Policies and Procedures Transfer Credits Student Grievance Policy
Academic Services and Support
Career & Professional Development Learning Support Services Prestigious Awards The Testing, Tutoring, and Writing Centers University Libraries Academic Support
Admissions
Admissions Decisions Confirmation Deposit Professional Admissions Campus Visits International Students Transfer Policy
COVID-19 Disclaimer
Mercyhurst University
Campus and Buildings Introduction Mission and Values Notice of Non-Discrimination Academic Calendar Academic Programs Overview Accreditations Minors
Student Financial Services
Financial Aid Awarding Policies State Grants, Scholarships and Other Programs Tuition and Fees
Student Life
ADA Accommodations Athletics Autism Initiative at Mercyhurst (AIM) Campus Involvement Center Campus Ministry Counseling Center Health Center Veterans’ Resources Mercyhurst Student Government Police and Safety Services Residence Life Student Handbook Student Conduct Code Community Engagement
Academic Directory
Faculty Administration Conference for Mercy Higher Education