Course Description:
An introduction to the marketing and sales of craft beverages with an emphasis on sales strategy development and building a sales program. Terminology and concepts specific to the industry including; brand creation, packaging decisions, navigating the three tier distribution channels, direct-to-consumer sales and related legal aspects will be explored. Course will provide the foundation for the development and promotion of events including; catering, entertainment, social, educational, tasting room management, off-site festivals and agritourism.
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