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SPORT MARKETING & PROMOTION

Course Code:
SBM 210
Active Term:
Fall Term
/ All Years
Course Description:

This course applies basic marketing principles to the sport industry. An examination of the current environment of the sport industry will include: tactics, strategies and examples of sport industry organizations use of marketing.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:

MKTG-162 SBM-100

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