INTELLIGENCE FOR BUSINESS

This course explores the processes involved in providing foreknowledge of a company's competitors, industry dynamics and macro-environmental factors that impact an organization; the precursors to actionable intelligence and strategy. The class introduces business terminology, analytical business models and other resources that organizations utilize in the process of competitive and market intelligence. Students will develop competitive assessments to assist corporate decision makers in making decisions and develop corporate strategy. Lectures, exercises, and projects are applied to a real company project with the goal to gain competitive advantage and/or minimize risks related to the current business climate. Prerequisite: RIAP 178. 3 credits.