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Program Codes:
DIGM
Bachelor of Science
The Digital Marketing program is intended to integrate with existing business and marketing curricula to provide students with the key skills most needed by marketing coordinators and managers in their day-to-day jobs. This program is designed to produce digital marketing professionals who are able to design and implement campaigns that expand brand awareness and optimize for key return on investment metrics.
Every graduate of the Paul Smith’s College Bachelor’s Program in Digital Marketing will be able to:
Some of the courses in this program are offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.
This course is an introduction to the elements of design, typography, and imagery as they apply to practical visual solutions in a professional setting including logo design, Web design, and third-party promotional materials. This course instructs the student in graphic design skills employing digital tools associated with Adobe Creative Cloud; specifically, Illustrator, Photoshop, and InDesign. The focus will be on finding creative graphic design solutions to communicate problems using technical skills.
ENG 101 Effective College Writing
A modern small-business course that focuses on the traits and methods of management required of successful owner/operators in today's business environment. Students will explore why some entrepreneurs fail while others succeed repeatedly. Additionally, the students will learn how to assess their chances for success by discovering how to recognize their own strengths and weaknesses. (3 hours lecture). SC-F
This course builds on skills developed in Introduction to Graphic Design including elements of design, typography and imagery as they apply to practical visual solutions in a professional setting including logo design, Web design, and third-party promotional materials. This course instructs the student in graphic design skills employing digital tools associated with Adobe Creative Cloud; specifically Illustrator, Photoshop and InDesign. The focus will be on finding creative graphic design solutions to communication problems using technical skills.
COM 202 Introducation to Graphic Design
Students are introduced to the functions of a marketing system to gain a better understanding of the consumer and industrial market place. Creating in design work that illustrates persuasion, emotional allurement, and ability to attract sales is taught. Different strategies necessary to market a product or service are discussed from scientific and practical viewpoints. Topics discussed include product planning and development, quality, pricing promotions, and channels of distribution. (3 hours lecture). Completes General Education Requirements:SC-R, RE-R.
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 201
Course Code : HUM 201
Course Description :
“Game” is one of those words we all use, generally without a clear idea of what it means. In this course students will explore the nature of games (videogames and others), their social role, and their social impacts. Students will be asked to reflect on the games they play and how an identity as a “gamer” relates to their place in society. Particular attention with be given to “gamification”—the effort to turn everyday activities such as shopping or exercising into games. Completes General Education Requirements: SC-R, LAS
Prerequisites :
ENG 101
Select any Liberal Arts and Sciences (LAS) course.
This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.
The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign which aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.
MKT 200 Principles of Marketing
Short Title : BAK 410
Course Code : BAK 410
Course Description : Building on the practical experience gained through bakery operations, this next step in the baking management skill development will focus on planning and executing special events. Students will apply cost control concepts to develop appropriate systems for bakery operations, including costing techniques, yields, menu planning, prep lists, ordering and receiving product. Students will analyze and interpret financial documents related to a baking enterprise. They will assess staff abilities and all aspects of the operations, including customer service, industry trends and market date to develop effective business and strategic operations plans. Student will also take an active role in customer relations while planning events using analytica tools to measure customer satisfaction. Prerequisite: BAK 280 Retail Practical Experience.
Prerequisites : Prereq: BAK 280 Lecture Lab combined Min Grade: D Min Credits: 4.00
Short Title : BIO 101
Course Code : BIO 101
Course Description : This introductory course serves as a foundation for other life science courses. Students will review the process of science and the properties of life. The diversity of organisms across all domains and kingdoms will be studied using an evolutionary perspective. Students will learn about the structure and function of major organ and tissue systems in animals and plants. Ecosystem structure and evolutionary processes will also be covered. (3 hours lecture, 3 hours lab). Completes General Education Requirements:LAS, AR-F.
Corequisites : Coreq: BIO 101 Lecture, BIO 101 Lab
Short Title : BIO 102
Course Code : BIO 102
Course Description : This course provides an introduction to the molecular and cellular basis of life. Topics covered will include biomolecules and their behavior in living systems, cell structure and function, metabolism, inheritance and biotechnology. Laboratory exercises will introduce students to techniques and investigational approaches used in the field of cell and molecular biology. This course will provide a foundation for understanding scientific methods, models and hypotheses that form the basis of our current knowledge in the field of cell and molecular biology, and to appreciate the role this knowledge plays in society. (3 hours lecture, 3 hours lab) Completes General Education Requirements:LAS, AR-F.
Corequisites : Coreq: BIO 102 Lecture, BIO 102 Lab
Short Title : Biology I
Active Term : Fall
Course Code : BIO 110
Course Description :
This introductory course serves as a foundation for other life science courses. Students will review the process of science and the properties of life. The diversity of organisms across all domains and kingdoms will be studied using an evolutionary perspective. Students will learn about the structure and function of major organ and tissue systems in animals and plants. Ecosystem structure and evolutionary processes will also be covered. (3 hours lecture). Completes General Education Requirements: LAS, AR-F.
Semesters Offered :
Fall
Short Title : Biology II
Course Code : BIO 112
Course Description :
This course provides an introduction to the molecular and cellular basis of life. Topics covered will include biomolecules and their behavior in living systems, cell structure and function, metabolism, inheritance and biotechnology. Laboratory exercises will introduce students to techniques and investigational approaches used in the field of cell and molecular biology. This course will provide a foundation for understanding scientific methods, models and hypotheses that form the basis of our current knowledge in the field of cell and molecular biology, and to appreciate the role this knowledge plays in society. (3 hours lecture, 3 hours lab)
Completes General Education Requirements:LAS, AR-F.
Corequisites :
BIO 113 Lab
Semesters Offered :
Spring
Short Title : BIO 210
Course Code : BIO 210
Course Description : This is a general ecology course that stresses niche parameters, population dynamics and regulation, species interactions, and community organizations and change. The course concludes with a coverage of the basics of ecosystem ecology. In the lab component, field work and work with computer models reinforce concepts covered in class. (3 hours lecture, 3 hours lab). Prerequisites: BIO 101 Biology I Completes General Education Requirements:LAS,*AR-F, *AR-R, QP-R. * Course may be used for either Foundational or Reinforcing - but not both
Prerequisites : Prereq: Lecture: (BIO 101 Lecture Min Grade: D Min Credits: 4.00 Or BIO 101 Lecture Min Grade: TR Min Credits: 4.00 Or BIO 101 Advanced Studies Min Grade: D Min Credits: 4.00)
Corequisites : Coreq: BIO 210 Lecture, BIO 210 Lab
Short Title : Chemistry I
Course Code : CHM 110
Course Description :
This course focuses on the fundamental principles and laws underlying chemical action, their integration with the theories of atomic structure and chemical bonding, and correlation with the position on the periodic chart. Students will study atomic structure, states of matter, chemical measurements (stoichiometry), nomenclature, gas laws, spectroscopy, periodicity, and chemical bonding. (3 hours lecture).
Completes General Education Requirements: AR-F, AR-R, LAS. *May count as a Foundation or a Reinforcing Experience, but not both.
Prerequisites :
MAT 125 College Algebra or Accuplacer placement.
Semesters Offered :
Fall
Short Title : CHM 141
Course Code : CHM 141
Course Description : This course focuses on the fundamental principles and laws underlying chemical action, their integration with the theories of atomic structure and chemical bonding, and correlation with the position on the periodic chart. Students will study atomic structure, states of matter, chemical measurements (stoichiometry), nomenclature, gas laws, spectroscopy, periodicity, and chemical bonding. (3 hours lecture, 3 hours lab). Prerequisites: MAT 125 College Algebra or Accuplacer placement. Completes General Education Requirements:AR-F, AR-R, LAS. *May count as a Foundation or a Reinforcing Experience, but not both
Prerequisites : Prereq: Lecture: MAT 125 Lecture (May be taken concurrently) Min Grade: D Min Credits: 3.00 Or Accuplacer Math Placement 200.0000 Or MAT 180 Lecture (May be taken concurrently) Min Grade: D Min Credits: 3.00 Or MAT 241 Lecture (May be taken concurrently) Min Grade: D Min Credits: 4.00 Or MAT 125 Lecture Min Grade: TR Min Credits: 3.00
Corequisites : Coreq: CHM 141 Lecture, CHM 141 Lab
Short Title : CUL 280
Course Code : CUL 280
Course Description : This course focuses on the functions that carbohydrates, fats, protein, water, vitamins, and minerals have in the body. The course will include measurement of nutritional status and labels as well as the application of dietary guidelines and recommendations. The student will study human nutritional requirements throughout the life cycle. Completes General Education Requirements:AR-F or AR-R, LAS *May be used for either Foundational or Reinforcing - but not both
Short Title : ENV 100
Course Code : ENV 100
Course Description : This course introduces non-science major students to key concepts in environmental science. Students will gain an understanding of the interrelationship between the economy and the environment, and the balancing of problems and solutions in an integrated manner on a personal, local and global basis. (3 hours lecture). Completes General Education Requirements:AR-F, AR-R, LAS. *May count as either a Foundation or a Reinforcing but not both.
Short Title : ENV 110
Course Code : ENV 110
Course Description : This course is for students entering the Environmental Science and the Ecological Restoration program. The lecture portion will cover three essential foundations: ecosystem patterns and process that govern the flow of energy and material resources, ongoing and emerging issues that affect these patterns and processes, and management approaches used to address these issues. Emphasis will be given to ecological restoration as a management approach to ecosystem recovery as a science and as a way of understanding and re-connecting people to the environment. The field portion will focus on comparisons of physical environments, biological assessment, and monitoring, and matters of scale in defining environmental problems and solutions. Students will become acquainted with current research and management approaches in the Adirondacks and other regions. (3 hour lecture, 3 hour lab). Completes General Education Requirements:AR-F, LAS.
Corequisites : Coreq: ENV 110 Lecture, ENV 110 Lab
Short Title : ENV 120
Course Code : ENV 120
Course Description : This course provides students with an overview of the foundations and scope of physical geology in the context of its influences on living organisms. Students will gain an understanding of major physical and chemical processes and events that have shaped today?s landscapes and ecosystems, will learn to identify and classify common rocks, minerals, and landforms, and will gain awareness of how physical geography influences the distribution and adaptations of Earth's life forms. (3 hours lecture) Completes General Education Requirements:AR-F or AR-R, LAS
Short Title : FOR 110
Course Code : FOR 110
Course Description : The identification, taxonomy, ecology, geographic ranges and uses of trees of North America with emphasis on the commercially-important species. Field trips survey native Adirondack trees, shrubs, and some introduced ornamentals. (2 hours lecture, 3 hours lab). Completes General Education Requirements:AR-F, LAS
Corequisites : Coreq: FOR 110 Lecture, FOR 110 Lab
Short Title : GEO 101
Course Code : GEO 101
Course Description : This course provides students with an introduction to the physical landscapes of the earth as seen by the geographer. It views the physical landscape as consisting of landforms, climates, and biomes, and provides students with an opportunity to understand the interactions among them. All three features of the landscape are presented as evolving over time; consequently, students will be introduced to dynamic processes associated with geomorphology, meteorology and climatology, and ecology. (3 hours lecture). Completes General Education Requirement:AR-F, SC-F, LAS
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 201
Course Code : HUM 201
Course Description :
“Game” is one of those words we all use, generally without a clear idea of what it means. In this course students will explore the nature of games (videogames and others), their social role, and their social impacts. Students will be asked to reflect on the games they play and how an identity as a “gamer” relates to their place in society. Particular attention with be given to “gamification”—the effort to turn everyday activities such as shopping or exercising into games. Completes General Education Requirements: SC-R, LAS
Prerequisites :
ENG 101
Select any Liberal Arts and Sciences (LAS) course.
This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.
Email marketing is vital to modern businesses, and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions, and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.
ENG 101 Effective College Writing and DMK 201 Social Media Marketing
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 201
Course Code : HUM 201
Course Description :
“Game” is one of those words we all use, generally without a clear idea of what it means. In this course students will explore the nature of games (videogames and others), their social role, and their social impacts. Students will be asked to reflect on the games they play and how an identity as a “gamer” relates to their place in society. Particular attention with be given to “gamification”—the effort to turn everyday activities such as shopping or exercising into games. Completes General Education Requirements: SC-R, LAS
Prerequisites :
ENG 101
Select any Liberal Arts and Sciences (LAS) course.
Select any course.
This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.
When a potential customer is looking for a product, how do they find the right one? Oftentimes, they’ll ask Google or other search engines. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help companies become more visible to customers by ensuring that they are among the first companies someone sees when doing initial research. This course is intended to introduce students to the concepts of Social Media Marketing and Optimization, and teach them how to use these tools to drive top-of-funnel growth, also known as lead generation.
DMK 202 Email Marketing
Explores the theory of the firm and consumer behavior within a market system. Emphasis is placed on the relationship between market structure and price and output determination. Current economic problems are used to clarify the development and application of economic models. Additionally, the course will cover foundations in macroeconomics, to include an introduction to economics systems, money and banking, monetary and fiscal policy, economic growth, and the theories and measurement of national income, employment and international trade. Prerequisite: Quantitative Problem Solving Foundation course. Completes General Education Requirements:SC-R, LAS.
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 201
Course Code : HUM 201
Course Description :
“Game” is one of those words we all use, generally without a clear idea of what it means. In this course students will explore the nature of games (videogames and others), their social role, and their social impacts. Students will be asked to reflect on the games they play and how an identity as a “gamer” relates to their place in society. Particular attention with be given to “gamification”—the effort to turn everyday activities such as shopping or exercising into games. Completes General Education Requirements: SC-R, LAS
Prerequisites :
ENG 101
Select any Liberal Arts and Sciences (LAS) course.
This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.
MAT 210 Statistics and DMK 301 Search Engine Optimization.
Students will learn to evaluate advertising as an institution in society and investigate advertising, both as a tool of marketing and as a process of mass communication. Topics such as marketing research, media selection, budget allocation, publicity, and personal selling efforts will be discussed. Through various assigned projects, students will design and produce advertisements in a variety of mediums. (3 hours lecture). Prerequisite: Junior standing.
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 425
Course Code : HUM 425
Course Description :
| Students will explore the environmental humanities as a discipline emerging out of a necessity to bring another framework of critical thinking and expression to problems around ecological issues. Students will begin by comparing and contrasting a dominant framework that views our ecological crises as a problem to be solved by scientific knowledge and technology, with a new, emerging framework offered by the environmental humanities that views our ecological crises as problems to be solved by understanding cultural differences, historical events, worldviews, values, ethics, and socioeconomic inequality. Under this framework, science, technology, and policy are shaped by these factors and though needed are recognized as being inadequate for addressing environmental crises. To facilitate this exploration, each student will take on an environmental narrative project of their design (e.g., creative writing, art, music, sculpture, film) that unsettles dominant narratives or envisions new bridge-building narrative in their professions, communities, or personal lives. |
Select any Upper Division (300 or 400 level) Liberal Arts and Sciences (LAS) course.
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 201
Course Code : HUM 201
Course Description :
“Game” is one of those words we all use, generally without a clear idea of what it means. In this course students will explore the nature of games (videogames and others), their social role, and their social impacts. Students will be asked to reflect on the games they play and how an identity as a “gamer” relates to their place in society. Particular attention with be given to “gamification”—the effort to turn everyday activities such as shopping or exercising into games. Completes General Education Requirements: SC-R, LAS
Prerequisites :
ENG 101
Select any Liberal Arts and Sciences (LAS) course.
This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.
Viral and Organic growth have become the gold standard by which content marketing efforts are judged. This type of growth is highly valuable because it tends to be relatively cost-efficient. Companies which generate content that spreads through the internet with minimal effort and cost are among the most successful at growing their brand awareness and user-base. This course is intended to teach students what drives users to share content, how to build shareable content, and how to run contests and perform other activities that tend to lead to viral or organic growth.
MKT 200 Principles of Marketing and DMK 201 Social Media Marketing.
Short Title : COM 302
Course Code : COM 302
Course Description : This course is designed to build students' communication skills in the industry of sports. Students will examine the sport communication field as an aspect of the broader field of sport management and administration. The course will cover four areas of sports marketing and communication: media, journalism, public relations, and marketing. Students will conduct an analysis of the relationship between sport promotions and public relations strategies that are employed by the sport manager. Students will develop promotional strategies and activities, and communication products that can be applied in real? life sport organizations to enhance the relations efforts of the organization. Prerequisites: Social Cultural-Reinforcing and Written Communication-Reinforcing Completes General Education Requirements for: WC-I, SC-I
Short Title : COM 320
Course Code : COM 320
Course Description : The ability to persuade others is vital to leadership and advocacy. "Selling" an idea or product should be based on a clear understanding of the audience in terms of who they are, what they want, and how the proposed solution will meet those needs in a way that holds value for all stakeholders. This course will help the student develop interpersonal skills to build trust, shape meaningful dialogue, and form meaningful partnerships. The course will also focus on how to specifically analyze audience and market data to determine value and propose solutions that hold value for both the organization and the individual involved in the process. Prerequisites: COM 201 Interpersonal Communication and COM 210 Technical Communication and Quantitative Problem Solving Foundation course Completes General Education Requirements:RE-I, QP-I, WC-I.
Prerequisites : Prereq: COM 201 Lecture Min Grade: D Min Credits: 3.00 And COM 210 Lecture Min Grade: D Min Credits: 3.00
Short Title : HOS 318
Course Code : HOS 318
Course Description : This course focuses on beer as a saleable product after the production phase. It provides an overview of the growing beer industry with topics ranging from the practical elements of marketing, promotion, service and profitability. These areas will be presented from different perspectives as they relate to a range of sectors within the industry. Potential career in each sector of the industry will be highlighted and punctuated with guest lecturers and trend topic discussions. Prerequisites: MKT 200 Principles of Marketing and MKT 305 Advertising & Promotion and HOS 315 Practical Brewing.
Prerequisites : Prereq: (MKT 200 Lecture Min Grade: D Min Credits: 3.00 And MKT 305 Lecture Min Grade: D Min Credits: 3.00 And HOS 315 Lecture Min Grade: D Min Credits: 3.00)
Short Title : HOS 320
Course Code : HOS 320
Course Description : This course examines the full event planning process; beginning with the anatomy of an event to establish the different layers of an event experience and the step by step processes needed to plan, design, and execute events that will meet the needs of both customers and their audiences. Course may include involvement in an area special event. Prerequisites: HOS 101 Hotel, Resort & Tourism Industry Orientation or RES 132 Dining Room & Kitchen Management or REC 105 Recreation & Leisure in the US.
Prerequisites : Prereq: (HOS 101 Lecture Min Grade: D Min Credits: 3.00 Or RES 132 Lecture Min Grade: D Min Credits: 3.00 Or REC 101 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Hybrid Min Grade: D Min Credits: 3.00)
Short Title : HOS 325
Course Code : HOS 325
Course Description : Tourism does not just happen. Destinations are a mix of attractions and events, facilities, infrastructure, transportation, and hospitality resources that must be carefully planned for and marketed. This course looks at the tourism system through destination planning and development, marketing, demand factors influencing the market, and the characteristics of travel. A multidisciplinary approach will utilize principles, concepts and theories from psychology, economics, planning, and marketing that influence tourism. Those involved in tourism will see where they fit, who is affected by their actions, and how they are affected by the actions of other system participants. Numerous destinations will be analyzed, including the Adirondacks, and guest speakers from multiple levels of the tourism system will offer their perspectives on tourism and what it takes to create and maintain a successful destination. Prerequisite: MKT 200 Principles of Marketing.
Prerequisites : Prereq: MKT 200 Lecture Min Grade: D Min Credits: 3.00 Or MKT 200 Lecture Min Grade: TR Min Credits: 3.00
Short Title : HOS 400
Course Code : HOS 400
Course Description : A course that applies organizational management techniques to a dynamic, specific segment of the tourism market. Students will discover the unique nature of resorts, the market segments attracted, the complexity of customer service options needed to sustain a market share, human resources issues specific to resorts, economic challenges in resort operations and the environmental characteristics that give each resort its differentiation. Heavy emphasis is placed on marketing principles as applied to these destinations. Prerequisite: MGT 200 Principles of Management or MKT 200 Principles of Marketing.
Prerequisites : Prereq: MGT 200 Lecture Min Grade: D Min Credits: 3.00 Or MKT 200 Lecture Min Grade: D Min Credits: 3.00 Or MGT 200 Hybrid Min Grade: D Min Credits: 3.00 Or MGT 200 Lecture Min Grade: TR Min Credits: 3.00 Or MKT 200 Lecture Min Grade: TR Min Credits: 3.00
Short Title : MGT 303
Course Code : MGT 303
Course Description : Navigating the workplace successfully requires multiple skills; some industry specific through applied business techniques of managing multiple resources. This class will provide the practicum section of the semester in residency, In order to take this course, students must: 1. Obtain employment with an approved worksite, as designated by the Instructor on Record. 2. Complete a minimum of 400 hours in the function areas, in include, but not limited to, marketing, accounting, human resource management, operations, customer service, facilities and operations. 3. Maintain good standing as an employee of the worksite 4. Act as a good ambassador for Paul Smith's College Prerequisites: HOS 101 Hotel Resort & Tourism Industry Orientation or MGT 200 Principles of Management or MGT 202 Principles of Sports Management and Junior or Senior Status Completes General Education Requirements for: WC-I,SC-I
Prerequisites : Prereq: HOS 101 Lecture Min Grade: D Min Credits: 3.00 Or MGT 200 Lecture Min Grade: D Min Credits: 3.00 Or MGT 200 Lecture Min Grade: TR Min Credits: 3.00 Or MGT 202 Lecture Min Grade: D Min Credits: 3.00
Corequisites : Coreq: SOC 303 Lecture
Short Title : MGT 360
Course Code : MGT 360
Course Description : This practice-based experience course is designed to provide practical application of the entrepreneurial knowledge gained during the student's first two years of study in Business Management and Entrepreneurial Studies. Students will write a business plan for a business, product or service, and realize it during the semester. Prerequisite: ACC 101 Financial Accounting. Completes General Education Requirements:WC-I, QP-I.
Prerequisites : Prereq: ACC 101 Lecture Min Grade: D Min Credits: 3.00 Or ACC 101 Lecture Min Grade: TR Min Credits: 3.00
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 425
Course Code : HUM 425
Course Description :
| Students will explore the environmental humanities as a discipline emerging out of a necessity to bring another framework of critical thinking and expression to problems around ecological issues. Students will begin by comparing and contrasting a dominant framework that views our ecological crises as a problem to be solved by scientific knowledge and technology, with a new, emerging framework offered by the environmental humanities that views our ecological crises as problems to be solved by understanding cultural differences, historical events, worldviews, values, ethics, and socioeconomic inequality. Under this framework, science, technology, and policy are shaped by these factors and though needed are recognized as being inadequate for addressing environmental crises. To facilitate this exploration, each student will take on an environmental narrative project of their design (e.g., creative writing, art, music, sculpture, film) that unsettles dominant narratives or envisions new bridge-building narrative in their professions, communities, or personal lives. |
Select any Upper Division (300 or 400 level) Liberal Arts and Sciences (LAS) course.
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 201
Course Code : HUM 201
Course Description :
“Game” is one of those words we all use, generally without a clear idea of what it means. In this course students will explore the nature of games (videogames and others), their social role, and their social impacts. Students will be asked to reflect on the games they play and how an identity as a “gamer” relates to their place in society. Particular attention with be given to “gamification”—the effort to turn everyday activities such as shopping or exercising into games. Completes General Education Requirements: SC-R, LAS
Prerequisites :
ENG 101
Select any Liberal Arts and Sciences (LAS) course.
Short Title : COM 302
Course Code : COM 302
Course Description : This course is designed to build students' communication skills in the industry of sports. Students will examine the sport communication field as an aspect of the broader field of sport management and administration. The course will cover four areas of sports marketing and communication: media, journalism, public relations, and marketing. Students will conduct an analysis of the relationship between sport promotions and public relations strategies that are employed by the sport manager. Students will develop promotional strategies and activities, and communication products that can be applied in real? life sport organizations to enhance the relations efforts of the organization. Prerequisites: Social Cultural-Reinforcing and Written Communication-Reinforcing Completes General Education Requirements for: WC-I, SC-I
Short Title : COM 320
Course Code : COM 320
Course Description : The ability to persuade others is vital to leadership and advocacy. "Selling" an idea or product should be based on a clear understanding of the audience in terms of who they are, what they want, and how the proposed solution will meet those needs in a way that holds value for all stakeholders. This course will help the student develop interpersonal skills to build trust, shape meaningful dialogue, and form meaningful partnerships. The course will also focus on how to specifically analyze audience and market data to determine value and propose solutions that hold value for both the organization and the individual involved in the process. Prerequisites: COM 201 Interpersonal Communication and COM 210 Technical Communication and Quantitative Problem Solving Foundation course Completes General Education Requirements:RE-I, QP-I, WC-I.
Prerequisites : Prereq: COM 201 Lecture Min Grade: D Min Credits: 3.00 And COM 210 Lecture Min Grade: D Min Credits: 3.00
Short Title : HOS 318
Course Code : HOS 318
Course Description : This course focuses on beer as a saleable product after the production phase. It provides an overview of the growing beer industry with topics ranging from the practical elements of marketing, promotion, service and profitability. These areas will be presented from different perspectives as they relate to a range of sectors within the industry. Potential career in each sector of the industry will be highlighted and punctuated with guest lecturers and trend topic discussions. Prerequisites: MKT 200 Principles of Marketing and MKT 305 Advertising & Promotion and HOS 315 Practical Brewing.
Prerequisites : Prereq: (MKT 200 Lecture Min Grade: D Min Credits: 3.00 And MKT 305 Lecture Min Grade: D Min Credits: 3.00 And HOS 315 Lecture Min Grade: D Min Credits: 3.00)
Short Title : HOS 320
Course Code : HOS 320
Course Description : This course examines the full event planning process; beginning with the anatomy of an event to establish the different layers of an event experience and the step by step processes needed to plan, design, and execute events that will meet the needs of both customers and their audiences. Course may include involvement in an area special event. Prerequisites: HOS 101 Hotel, Resort & Tourism Industry Orientation or RES 132 Dining Room & Kitchen Management or REC 105 Recreation & Leisure in the US.
Prerequisites : Prereq: (HOS 101 Lecture Min Grade: D Min Credits: 3.00 Or RES 132 Lecture Min Grade: D Min Credits: 3.00 Or REC 101 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Hybrid Min Grade: D Min Credits: 3.00)
Short Title : HOS 325
Course Code : HOS 325
Course Description : Tourism does not just happen. Destinations are a mix of attractions and events, facilities, infrastructure, transportation, and hospitality resources that must be carefully planned for and marketed. This course looks at the tourism system through destination planning and development, marketing, demand factors influencing the market, and the characteristics of travel. A multidisciplinary approach will utilize principles, concepts and theories from psychology, economics, planning, and marketing that influence tourism. Those involved in tourism will see where they fit, who is affected by their actions, and how they are affected by the actions of other system participants. Numerous destinations will be analyzed, including the Adirondacks, and guest speakers from multiple levels of the tourism system will offer their perspectives on tourism and what it takes to create and maintain a successful destination. Prerequisite: MKT 200 Principles of Marketing.
Prerequisites : Prereq: MKT 200 Lecture Min Grade: D Min Credits: 3.00 Or MKT 200 Lecture Min Grade: TR Min Credits: 3.00
Short Title : HOS 400
Course Code : HOS 400
Course Description : A course that applies organizational management techniques to a dynamic, specific segment of the tourism market. Students will discover the unique nature of resorts, the market segments attracted, the complexity of customer service options needed to sustain a market share, human resources issues specific to resorts, economic challenges in resort operations and the environmental characteristics that give each resort its differentiation. Heavy emphasis is placed on marketing principles as applied to these destinations. Prerequisite: MGT 200 Principles of Management or MKT 200 Principles of Marketing.
Prerequisites : Prereq: MGT 200 Lecture Min Grade: D Min Credits: 3.00 Or MKT 200 Lecture Min Grade: D Min Credits: 3.00 Or MGT 200 Hybrid Min Grade: D Min Credits: 3.00 Or MGT 200 Lecture Min Grade: TR Min Credits: 3.00 Or MKT 200 Lecture Min Grade: TR Min Credits: 3.00
Short Title : MGT 303
Course Code : MGT 303
Course Description : Navigating the workplace successfully requires multiple skills; some industry specific through applied business techniques of managing multiple resources. This class will provide the practicum section of the semester in residency, In order to take this course, students must: 1. Obtain employment with an approved worksite, as designated by the Instructor on Record. 2. Complete a minimum of 400 hours in the function areas, in include, but not limited to, marketing, accounting, human resource management, operations, customer service, facilities and operations. 3. Maintain good standing as an employee of the worksite 4. Act as a good ambassador for Paul Smith's College Prerequisites: HOS 101 Hotel Resort & Tourism Industry Orientation or MGT 200 Principles of Management or MGT 202 Principles of Sports Management and Junior or Senior Status Completes General Education Requirements for: WC-I,SC-I
Prerequisites : Prereq: HOS 101 Lecture Min Grade: D Min Credits: 3.00 Or MGT 200 Lecture Min Grade: D Min Credits: 3.00 Or MGT 200 Lecture Min Grade: TR Min Credits: 3.00 Or MGT 202 Lecture Min Grade: D Min Credits: 3.00
Corequisites : Coreq: SOC 303 Lecture
Short Title : MGT 360
Course Code : MGT 360
Course Description : This practice-based experience course is designed to provide practical application of the entrepreneurial knowledge gained during the student's first two years of study in Business Management and Entrepreneurial Studies. Students will write a business plan for a business, product or service, and realize it during the semester. Prerequisite: ACC 101 Financial Accounting. Completes General Education Requirements:WC-I, QP-I.
Prerequisites : Prereq: ACC 101 Lecture Min Grade: D Min Credits: 3.00 Or ACC 101 Lecture Min Grade: TR Min Credits: 3.00
Short Title : ENV 340
Active Term : Spring
Course Code : ENV 340
Course Description :
Watershed science is a field of study with a focus on the quantity and quality of water moving through a watershed. In this course, students will learn how a watershed as a basic ecosystem unit provides a useful framework for the study and analysis of watershed patterns and processes. Students will learn how watershed science integrates climate, geology, hydrology, geomorphology, soil science, ecosystem process, and land cover. Important topics include hydrological processes and their alterations; calculation of water budgets; the origin, transport and fate of sediment and nutrients; and river and stream dynamics. Students will learn how these scientific underpinnings inform policy related to integrated watershed protection and restoration. Related topics will include the US EPA TMDL process, and best management practices and low impact development. Problem sets will reinforce critical watershed concepts through the application of mathematical skills to watershed analyses. LAS
Prerequisites :
QP-R and (BIO 210 or ENV 110 or FOR 101)
Short Title : ENV 475
Course Code : ENV 475
Course Description :
Students will gain basic knowledge and skills needed to evaluate wetland ecosystem processes as governed by the interactions of hydrology, soils, vegetation, biogeochemistry, and nutrient cycling. Students will apply this knowledge to wetland delineation procedures used in wetland protection, restoration, and mitigation. The significance and role of vegetation in wetland dynamics will be studied with a focus on physiological and morphological adaptations, models of vegetation succession, and plant classification. Classification of North American wetlands; and the relevance of wetland ecosystems to functioning landscapes and watersheds, and coastal regions will be examined through case studies. LAS
Prerequisites :
BIO 210: General Ecology
Short Title : HUM 425
Course Code : HUM 425
Course Description :
| Students will explore the environmental humanities as a discipline emerging out of a necessity to bring another framework of critical thinking and expression to problems around ecological issues. Students will begin by comparing and contrasting a dominant framework that views our ecological crises as a problem to be solved by scientific knowledge and technology, with a new, emerging framework offered by the environmental humanities that views our ecological crises as problems to be solved by understanding cultural differences, historical events, worldviews, values, ethics, and socioeconomic inequality. Under this framework, science, technology, and policy are shaped by these factors and though needed are recognized as being inadequate for addressing environmental crises. To facilitate this exploration, each student will take on an environmental narrative project of their design (e.g., creative writing, art, music, sculpture, film) that unsettles dominant narratives or envisions new bridge-building narrative in their professions, communities, or personal lives. |
Select any Upper Division (300 or 400 level) Liberal Arts and Sciences (LAS) course.
Select any Upper Division (300 or 400 level) course.
Select any course.
James Wilson
Pickett Hall 107
