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Restaurant Marketing

Course Code:
MKT 101
Course Group(s):
Degree Applicable
Course Description:

Students are introduced to the functions of a marketing system to gain a better understanding of the consumer marketplace, specific to the restaurant industry. Design of strategy through persuasion, emotional allurement, and ability to attract sales is taught.  Different actions necessary to market a product or service are discussed from scientific and practical viewpoints.  Topics discussed include product planning and development, quality, pricing, promotions, and channels of distribution.

Credit:
2
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