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Customer Relationship Management

Course Code:
HOS 106
Course Group(s):
Degree Applicable
Course Description:

Managing the guest experience and the relationship between the guest and the firm is the very basis of good business management. In this course students will learn techniques to design and execute a positive guest experience as well as how to recover service and guest loyalty when the system fails. The guest cycle, from initial contact to post-experience evaluation, will be covered.

Credit:
2
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