The Digital Marketing program is intended to integrate with existing business and marketing curricula to provide students with the key skills most needed by marketing coordinators and managers in their day-to-day jobs. This program is designed to produce digital marketing professionals who are able to design and implement campaigns that expand brand awareness and optimize for key return on investment metrics.
Every graduate of the Paul Smith’s College Bachelor’s Program in Digital Marketing will be able to:
Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities
Design, justify and assess the impact of campaigns across the full range of popular digital channels
Build effective content marketing strategies and support them with fundamental content creation skills, such as graphic design and copywriting
Assess the effectiveness of cross-channel campaigns in relation to broader business objectives
The B.S. in Digital Marketing requires a minimum of 120 credits.
60 credits must be in the Liberal Arts and Sciences.
45 credits must be 300- or 400- level.
Some of the courses in this program are offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.
Semester 1
COM 202
Introduction to Graphic Design
3
ENG 101
Effective College Writing I
3
FYS 101
First Year Seminar
3
MAT 125
Algebra
3
MGT 101
Introduction To Entrepreneurship
3
OR
MGT 200
Principles of Management
3
Semester 2
COM 203
Intermediate Graphic Design
3
COM 216
Mass Communication
3
MAT 210
Statistics
3
MKT 200
Principles of Marketing
3
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LA ELECTIVE
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 201 Games & Gamification
3
Semester 3
COM 220
New Media Tools: Various Topics
3
DMK 201
Social Media Marketing
3
PSY 110
Organizational Behavior
3
AR-F
Analytical Reasoning & Scientific Inquiry - Foundation
Courses
BAK 410 Practical Pastry Chef Experience
4
BIO 101 Biology I
4
BIO 102 Biology II
4
BIO 110 Biology I
3
BIO 112 Biology II
3
BIO 210 General Ecology
4
CHM 110 Chemistry I
3
CHM 141 Chemistry I
4
CUL 280 Nutrition Food Science
3
ENV 100 Our Environment
3
ENV 110 Foundations of Environmental Science
4
ENV 120 Geology
3
FOR 110 Dendrology
3
GEO 101 General Geography
3
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LA ELECTIVE
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 201 Games & Gamification
3
Semester 4
DMK 202
Email Marketing: Process Automation and Engagement
3
MGT 210
Business Systems
3
SOC 220
Social Research
3
__ __
LA ELECTIVE
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 201 Games & Gamification
3
__ __
ELECTIVE
Semester 5
DMK 301
Search Engine Optimization: Using Search to Attract Prospects
3
ECN 200
Principles of Economics
3
MAT 335
Financial Decision Making
3
MGT 306
Business Ethics & Decision Making
3
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LA ELECTIVE
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 201 Games & Gamification
3
Semester 6
DMK 302
Digital Marketing Analytics: Engagement, Funnels, and Hypotheses
3
MGT 335
Project Management
3
MKT 305
Advertising and Promotion
3
__ __
LA ELECTIVE - UD
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 425 Perennial Visions
3
__ __
LA ELECTIVE
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 201 Games & Gamification
3
Semester 7
COM 305
Change Management
3
DMK 401
Viral and Organic Growth
3
DIGM_BUSINESS
DIGM: Business Track
Courses
COM 302 Sport Marketing & Communication
3
COM 320 Creating and Communicating Value
3
HOS 318 The Business of Craft Beer
3
HOS 320 Festival & Major Event Management
3
HOS 325 Destination Dynamics
3
HOS 400 Recreation & Resort Marketing & Mgmt
3
MGT 303 Semester In Residency - Management
6
MGT 360 Applications in Entrepreneurship
3
__ __
LA ELECTIVE - UD
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 425 Perennial Visions
3
__ __
LA ELECTIVE
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 201 Games & Gamification
3
Semester 8
COM 495
Communication Exploration
3
DIGM_BUSINESS
DIGM: Business Track
Courses
COM 302 Sport Marketing & Communication
3
COM 320 Creating and Communicating Value
3
HOS 318 The Business of Craft Beer
3
HOS 320 Festival & Major Event Management
3
HOS 325 Destination Dynamics
3
HOS 400 Recreation & Resort Marketing & Mgmt
3
MGT 303 Semester In Residency - Management
6
MGT 360 Applications in Entrepreneurship
3
__ __
LA ELECTIVE - UD
Courses
ENV 340 Watershed Science
3
ENV 473 Wetland Ecosystems and Management
3
HUM 425 Perennial Visions
3
__ __
ELECTIVE - UD
__ __
ELECTIVE
Total Credits 120 xx
Contact Information Business & Hospitality
Diane Litynski
Pickett Hall 105
(518)327-6037
dlitynski@paulsmiths.edu