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Brewing craft beer has become all the rage in recent years, and with this minor, students can not only learn the process, but how to market and successfully sell products. The Craft Beer Studies and Management minor requires the completion of 21 credit hours.
Students are introduced to the functions of a marketing system to gain a better understanding of the consumer and industrial market place. Creating in design work that illustrates persuasion, emotional allurement, and ability to attract sales is taught. Different strategies necessary to market a product or service are discussed from scientific and practical viewpoints. Topics discussed include product planning and development, quality, pricing promotions, and channels of distribution. (3 hours lecture). Completes General Education Requirements:SC-R, RE-R.
Students will learn to evaluate advertising as an institution in society and investigate advertising, both as a tool of marketing and as a process of mass communication. Topics such as marketing research, media selection, budget allocation, publicity, and personal selling efforts will be discussed. Through various assigned projects, students will design and produce advertisements in a variety of mediums. (3 hours lecture). Prerequisite: Junior standing.
Short Title : HOS 310: Six Glasses
Course Code : HOS 310
Course Description :
This course charts world history through the story of six beverages: beer, wine, spirits, coffee, tea, and Coca-Cola. The modern system of taxation, social castes, America's independent spirit, freedom of information and society's move toward globalization have all been made possible by these beverages. Prerequisite: Social Cultural-Foundation level course Completes General Education Requirements:SC-I, LAS.
Short Title : HOS 320
Course Code : HOS 320
Course Description : This course examines the full event planning process; beginning with the anatomy of an event to establish the different layers of an event experience and the step by step processes needed to plan, design, and execute events that will meet the needs of both customers and their audiences. Course may include involvement in an area special event. Prerequisites: HOS 101 Hotel, Resort & Tourism Industry Orientation or RES 132 Dining Room & Kitchen Management or REC 105 Recreation & Leisure in the US.
Prerequisites : Prereq: (HOS 101 Lecture Min Grade: D Min Credits: 3.00 Or RES 132 Lecture Min Grade: D Min Credits: 3.00 Or REC 101 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Hybrid Min Grade: D Min Credits: 3.00)
Short Title : MGT 101
Course Code : MGT 101
Course Description : A modern small-business course that focuses on the traits and methods of management required of successful owner/operators in today's business environment. Students will explore why some entrepreneurs fail while others succeed repeatedly. Additionally, the students will learn how to assess their chances for success by discovering how to recognize their own strengths and weaknesses. (3 hours lecture).
Short Title : SOC 302
Course Code : SOC 302
Course Description : The relationship Americans have with food has changed greatly in the last two decades. A number of factors have taken us from crowd sourced, mass produced, perpetually consistent, always available, widely distributed products to a rebirth of the interest in regional, unusual, small batch, artisanal and personally created items. The course explores this cultural phenomenon with specific attention paid to its effects on how Americans choose travel and leisure spending options in relation to it. Prerequisite: Social Cultural Foundation course Completes General Education Requirements:SC-I, LAS.
Short Title : HOS 310: Six Glasses
Course Code : HOS 310
Course Description :
This course charts world history through the story of six beverages: beer, wine, spirits, coffee, tea, and Coca-Cola. The modern system of taxation, social castes, America's independent spirit, freedom of information and society's move toward globalization have all been made possible by these beverages. Prerequisite: Social Cultural-Foundation level course Completes General Education Requirements:SC-I, LAS.
Short Title : HOS 320
Course Code : HOS 320
Course Description : This course examines the full event planning process; beginning with the anatomy of an event to establish the different layers of an event experience and the step by step processes needed to plan, design, and execute events that will meet the needs of both customers and their audiences. Course may include involvement in an area special event. Prerequisites: HOS 101 Hotel, Resort & Tourism Industry Orientation or RES 132 Dining Room & Kitchen Management or REC 105 Recreation & Leisure in the US.
Prerequisites : Prereq: (HOS 101 Lecture Min Grade: D Min Credits: 3.00 Or RES 132 Lecture Min Grade: D Min Credits: 3.00 Or REC 101 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Lecture Min Grade: D Min Credits: 3.00 Or REC 105 Hybrid Min Grade: D Min Credits: 3.00)
Short Title : MGT 101
Course Code : MGT 101
Course Description : A modern small-business course that focuses on the traits and methods of management required of successful owner/operators in today's business environment. Students will explore why some entrepreneurs fail while others succeed repeatedly. Additionally, the students will learn how to assess their chances for success by discovering how to recognize their own strengths and weaknesses. (3 hours lecture).
Short Title : SOC 302
Course Code : SOC 302
Course Description : The relationship Americans have with food has changed greatly in the last two decades. A number of factors have taken us from crowd sourced, mass produced, perpetually consistent, always available, widely distributed products to a rebirth of the interest in regional, unusual, small batch, artisanal and personally created items. The course explores this cultural phenomenon with specific attention paid to its effects on how Americans choose travel and leisure spending options in relation to it. Prerequisite: Social Cultural Foundation course Completes General Education Requirements:SC-I, LAS.
Joseph Conto
Pickett Hall 107
