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Digital Marketing Analytics: Engagement, Funnels, and Hypotheses

Course Code:
DMK 302
Course Group(s):
Degree Applicable
Course Description:

This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.

Credit:
3
Prerequisites:

MAT 210 Statistics and DMK 301 Search Engine Optimization.

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