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Email Marketing: Process Automation and Engagement

Course Code:
DMK 202
Course Group(s):
Degree Applicable
Course Description:

This online course is offered via Paul Smith's College's partnership with the LCMC, a national consortium of private colleges. The partnership allows students to earn PSC credit toward job-focused degree programs. Courses are designed by top academics, reviewed by industry leaders, and taught by qualified faculty from other colleges within the consortium.

Email marketing is vital to modern businesses, and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions, and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.

Credit:
3
Prerequisites:

ENG 101 Effective College Writing and DMK 201 Social Media Marketing

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