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Strategic Communication for Sustainability Professionals

Course Code:
SUS 520
Course Group(s):
Degree Applicable, MSNRC: Sustainable Communities
Course Description:

Strategic Environmental Communications will provide students the opportunity to develop vital professional skills in oral and written communication while preparing them to communicate clearly about science, natural resources policy, sustainability, and technology issues with demographically diverse and geographically dispersed audiences. Content will address mass media and public understanding of organizational communication issues such as structure and communication networks; rhetoric, advocacy, and strategic message development; the role of public opinion and public policy; innovation and decision making; crisis communication and conflict management; emerging communication technologies; and inter-organizational and cross-disciplinary communication. The course also proceeds from the assumption that science is only one mode of discourse mediating our relationship to the natural world.

Credit:
3
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