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Destination Dynamics

Course Code:
HOS 325
Course Group(s):
Degree Applicable, HRTM: Management Cluster, Integrative Studies: HRTM Program Options, RECR: Recreation Management Cluster, REST: Management Cluster
Course Description:
Tourism does not just happen. Destinations are a mix of attractions and events, facilities, infrastructure, transportation, and hospitality resources that must be carefully planned for and marketed. This course looks at the tourism system through destination planning and development, marketing, demand factors influencing the market, and the characteristics of travel. A multidisciplinary approach will utilize principles, concepts and theories from psychology, economics, planning, and marketing that influence tourism. Those involved in tourism will see where they fit, who is affected by their actions, and how they are affected by the actions of other system participants. Numerous destinations will be analyzed, including the Adirondacks, and guest speakers from multiple levels of the tourism system will offer their perspectives on tourism and what it takes to create and maintain a successful destination. Prerequisite: MKT 200 Principles of Marketing.
Credit:
3
Prerequisites:
Prereq: MKT 200 Lecture Min Grade: D Min Credits: 3.00 Or MKT 200 Lecture Min Grade: TR Min Credits: 3.00
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