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Creating and Communicating Value

Course Code:
COM 320
Course Group(s):
BASM: Management Cluster, Degree Applicable, EBM: Minor Electives, ENST: Practitioner Skills Cluster, HRTM: Management Cluster, Integrative Studies: COMM Program Options, Integrative Studies: EBSB Program Options, Integrative Studies: MNGT Program Options, MNGT: Entrepreneurship Track, MNGT: Management Track, MPP: Maple Minor Electives, Quantitative Problem Solving - Integrated, Responsibility & Expression - Integrated, REST: Management Cluster, Written Communication - Integrated
Course Description:
The ability to persuade others is vital to leadership and advocacy. "Selling" an idea or product should be based on a clear understanding of the audience in terms of who they are, what they want, and how the proposed solution will meet those needs in a way that holds value for all stakeholders. This course will help the student develop interpersonal skills to build trust, shape meaningful dialogue, and form meaningful partnerships. The course will also focus on how to specifically analyze audience and market data to determine value and propose solutions that hold value for both the organization and the individual involved in the process. Prerequisites: COM 201 Interpersonal Communication and COM 210 Technical Communication and Quantitative Problem Solving Foundation course Completes General Education Requirements:RE-I, QP-I, WC-I.
Credit:
3
Prerequisites:
Prereq: COM 201 Lecture Min Grade: D Min Credits: 3.00 And COM 210 Lecture Min Grade: D Min Credits: 3.00
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