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Sport Marketing & Communication

Course Code:
COM 302
Course Group(s):
Degree Applicable, Integrative Studies: MNGT Program Options, MNGT: Sports and Event Management Track
Course Description:
This course is designed to build students' communication skills in the industry of sports. Students will examine the sport communication field as an aspect of the broader field of sport management and administration. The course will cover four areas of sports marketing and communication: media, journalism, public relations, and marketing. Students will conduct an analysis of the relationship between sport promotions and public relations strategies that are employed by the sport manager. Students will develop promotional strategies and activities, and communication products that can be applied in real? life sport organizations to enhance the relations efforts of the organization. Prerequisites: Social Cultural-Reinforcing and Written Communication-Reinforcing Completes General Education Requirements for: WC-I, SC-I
Credit:
3
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