INNOVATION & ENTREPRENEURSHIP

This course covers the entrepreneurial process from conception to implementation of a new venture. While the heart of entrepreneurship is opportunity assessment,a holistic approach to new venture creation is taken. Students will work in teams to write a business plan for a specific new venture. We focus on real life, practical problems leaders face in all organizations to ensure growth and survival in highly competitive environments. Although some lectures will be used, participative interaction based on readings and student experiences will enable each individual to recognize the "long term" needs of the organization, and develop strategies, to achieve organizational objectives.