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STRATEGIC MARKETING

Course Code:
OL 603
Course Group(s):
Organizational Electives
Active Term:
Randomly
/ Randomly
Course Description:

This course is designed to enable students to lead organizations from a strategic marketing orientation. It emphasizes strategic thinking, opportunity analysis and the adaptation of marketing management techniques to all types of organizations.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
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