INTELLIGENCE & BUSINESS STRATEGY

Course Code:
INTL 625
Course Group(s):
Applied Intelligence Electives
Active Term:
Randomly
/ Randomly
Course Description:
This course examines the interconnections between competitive intelligence and business strategy. The course provides a detailed overview of the business strategy field, highlighting influential thinkers, key concepts, and core analytical frameworks. It describes the evolution of competitive intelligence and strategy in response to current management trends, such as the drive for innovation and the rise of big data. Throughout the course, students have the opportunity to apply both competitive intelligence methods and strategy frameworks to multidisciplinary case studies drawn from a variety of industries and countries.
Credit:
3
Instruction methods:
Lecture
Total hours: 45