MARKET RESEARCH&PRIMARY INTELLIGENCE

Course Code:
INTL 548
Course Group(s):
Applied Intelligence Electives
Active Term:
Randomly
/ Randomly
Course Description:
This course is designed to provide a comprehensive overview of the principles and fundamentals of market research and primary intelligence. The course includes the study of both the qualitative methods used in contemporary market research along with the tools and techniques used in the colLecturetion, analysis, and measurement of data. The course is organized from a management perspective using an applied, problem analysis format. A real-life research project will be used to reinforce the theoretical concepts presented during the semester.
Credit:
3
Instruction methods:
Lecture
Total hours: 45