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Business Administration - Social Media Marketing

Program Codes: ASBUSNM
Associate of Science

The Business Administration Program, Social Media Marketing Concentration, will provide students with general training in the basic principles and techniques that are needed to secure an entry-level position in the business sector. Social Media technologies are a rapidly growing business marketing tool. With the explosion of digital technologies and handheld devices, people are more “connected” than ever before. With the formation of online communities (blogs, podcasts, social networking, etc.), it is only natural for business to utilize this new communication tool for marketing purposes.

Students will study all forms of media including video streaming, graphic design, and new technologies such as smart phones, Apps, Smart TV, and advertisements on video sharing websites. Students enrolled in this program are also introduced to the fundamentals of economics, accounting, management, and marketing.

 

Program Outcomes:

• Demonstrate knowledge and functions of accounting.

• Demonstrate knowledge and functions of management.

• Demonstrate knowledge and functions of marketing.

• Demonstrate knowledge and functions of economics.

• Demonstrate proficiency in computer applications.

• Demonstrate specialized knowledge in concentration courses.

Program Requirements:

A minimum of 60 credits is required for the completion of this Associate degree program. Students must earn an overall 2.0 GPA along with a minimum grade of a 2.0 in all concentration required courses. Any concentration required course(s) with a grade less than a 2.0 must be repeated.

REACH (AS)
Mercyhurst - Associate Science REACH
PRINCIPLES OF ACCOUNTING I: FINANCIAL
Course Code:
ACCT 101
Active Term:
All Terms
/ All Years
Course Description:

This course introduces the basics of financial accounting for business enterprises with a focus on accounting for corporations. Topics include the theory of the financial accounting principles that guide the preparation of financial accounting information and the role of accounting in capital markets as well as the ethical standards imposed on accountants. The course provides a thorough review of the accounting cycle and the operating areas of the balance sheet with special focus on how accounting transactions affect the financial statements and analysis of financial statement information.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
ACCT 101
PRINCIPLES OF ACCOUNTING I: FINANCIAL
3
DRAWING I
Course Code:
ART 100
Course Group(s):
EXPRESSION
Active Term:
All Terms
/ All Years
Course Description:
Studio Experience designed to develop perception, skill and creativity. Includes demonstrations, practice, and projects in various techniques from gesture to final form renderings. Taken in the freshman year. Open to Art majors only.
Credit:
3
Instruction methods:
Studio
Total hours: 45
x
ART 100
DRAWING I
3

OR

ART APPRECIATION
Course Code:
ART 110
Course Group(s):
EXPRESSION
Active Term:
All Terms
/ All Years
Course Description:
A survey of the visual arts including painting, sculpture, and architecture. Includes the study of artists, design, significant art works, and art criticism. For Non-art Majors only.
Credit:
3
Instruction methods:
Lecture
Total hours: 22.5
x
ART 110
ART APPRECIATION
3
BASIC COMPUTER DESIGN
Course Code:
ART 128
Active Term:
All Terms
/ All Years
Course Description:

This foundational course introduces students to basic design concepts, computer literacy and software competency. Through various exercises, students will experience four of the basic types of publishing tools used by designers -- Photoshop, Illustrator, In Design and Dreamweaver.

Credit:
3
Instruction methods:
Studio
Total hours: 45
x
ART 128
BASIC COMPUTER DESIGN
3
TYPOGRAPHIC FOUNDATIONS
Course Code:
ART 220
Active Term:
All Terms
/ All Years
Course Description:

This entry-level course introduces students to basic design theories and skills. Students create a variety of exercises and a sample file of professional works to better understand design. Theoretical exercises, typography projects and readings introduce students to lifelong design issues and tasks. Adobe InDesign, Illustrator, and Photoshop are utilized in this course.

Credit:
3
Instruction methods:
Studio
Total hours: 22.5
Prerequisites:

ART-100,ART-128

x
ART 220
TYPOGRAPHIC FOUNDATIONS
3
DIGITAL IMAGERY
Course Code:
ART 221
Active Term:
All Terms
/ All Years
Course Description:
Photoshop image creation and manipulation is explored. Emphasis, in this term, is proper file creation, learning and utilizing specialized tools, applying proper design theories to computer generated art, and tutorials for special effects. Projects focus on various kinds of photo collage and retouching as it relates to a variety of clients.
Credit:
3
Instruction methods:
Studio
Total hours: 45
Prerequisites:

ART 128

x
ART 221
DIGITAL IMAGERY
3
ORAL COMMUNICATION
Course Code:
COM 110
Active Term:
All Terms
/ All Years
Course Description:
Students learn basic presentation skills including techniques for informative and persuasive speaking. The course focuses on audience analysis, research skills, organizational principles, writing, delivery and critical analysis of presentations.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
COM 110
ORAL COMMUNICATION
3
DIGITAL VIDEO PRODUCTION I
Course Code:
COM 240
Active Term:
All Terms
/ All Years
Course Description:

Students are given basic instruction in producing video utilizing computer software. Instruction combines theoretical concepts with practical field experience.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
COM 240
DIGITAL VIDEO PRODUCTION I
3
PRINCIPLES OF PUBLIC RELATIONS
Course Code:
COM 261
Active Term:
Fall Term
/ Even Years
Course Description:
This course explores how and why organizations communicate with various public to help create, maintain, enhance and change organizational reputations.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
COM 261
PRINCIPLES OF PUBLIC RELATIONS
3
MACROECONOMICS
Course Code:
ECON 105
Course Group(s):
CONTEXTS AND SYSTEMS
Active Term:
All Terms
/ All Years
Course Description:
A study of mixed capitalism in aggregate form designed to provide the student with a knowledge of the American economic system. Topics include the causes of recession, unemployment, inflation and the uses of fiscal and monetary policies. 3 credits.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
ECON 105
MACROECONOMICS
3
PRINCIPLES OF MANAGEMENT
Course Code:
MGMT 120
Active Term:
All Terms
/ All Years
Course Description:
An introduction designed to provide a basic understanding of the principles, concepts and functions of management: planning, organizing, leading and controlling with an emphasis on managing and being managed.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
MGMT 120
PRINCIPLES OF MANAGEMENT
3
PRINCIPLES OF MARKETING
Course Code:
MKTG 162
Active Term:
All Terms
/ All Years
Course Description:
A broad study of the field of marketing from a managerial and analytical perspective. Emphasis is on demand analysis, need satisfaction, strategic planning, product development, distribution channels, promotions, and price determination.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
MKTG 162
PRINCIPLES OF MARKETING
3
INTERNATIONAL MARKETING MANAGEMENT
Course Code:
MKTG 200
Course Group(s):
INTELLIGENCE ELECTIVES
Active Term:
Spring Term
/ All Years
Course Description:
This course deals with opportunities and challenges associated with the increasing globalization of markets. Topics covered include the environmental and cultural differences which shape the needs and preferences of global consumers, the impact of foreign political and economic factors on the marketing mix, the assessment of foreign markets, entry strategies, channel management, promoting internationally, and transfer pricing. Prerequisite: MKTG 162. 3 credits.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:
MKTG-162
x
MKTG 200
INTERNATIONAL MARKETING MANAGEMENT
3
SOCIAL MEDIA MARKETING
Course Code:
MKTG 260
Active Term:
Fall Term
/ All Years
Course Description:

This course provides an introduction to the application of social media to today's marketing environment. Social media marketing is now integral to organizations' overall marketing strategy, therefore, this course addresses essential theoretical and practical application of skills, such as strategic planning and tactical execution for social media applications, integrated marketing communications, and consumer insights through social media analytics and metrics.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:

MKTG 162

x
MKTG 260
SOCIAL MEDIA MARKETING
3
BUSINESS STATISTICS I
Course Code:
STAT 135
Active Term:
All Terms
/ All Years
Course Description:

Application of statistical techniques to business problems. Includes descriptive statistics, business forecasting, statistical inference, and regression. Computer software is used in this course. The goal is to introduce students to a new way of thinking about data, and to help them gain an understanding of how to use, communicate, and interpret statistics in a variety of business contexts. Offered fall and spring semesters.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
x
STAT 135
BUSINESS STATISTICS I
3
One (1) Business elective required (3 credits)
CELLULAR&MOLECULAR BIO
Course Code:
BIO 142
Course Group(s):
ANALYTICAL, CHEMISTRY MAJOR ELECTIVE COURSES
Active Term:
All Terms
/ All Years
Course Description:

Introduction to the biology of prokaryotic and eukaryotic cells, including the structure and function of membranes and organelles, especially mitochondria and chloroplasts. Also included are studies of the molecular structure and function of DNA, with emphasis on the organization of the eukaryotic genome, transcription and translation.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
Corequisites:

BIO 143

x
- -
ELECTIVE
3
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