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STRATEGIC COMMUNICATION

Course Code:
COM 431
Active Term:
Spring Term
/ Odd Years
Course Description:
Formerly Adv Public Relations Workshop Change effective fall term 2008 Students will practice developing, executing and evaluating complex integrated communication plans. This course looks at various case studies and contexts including agencies, nonprofit organizations, brand strategy firms, corporations and more.
Credit:
3
Instruction methods:
Lecture
Total hours: 45
Prerequisites:
COMM-230
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