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CORPORATE IDENTITY & BRANDING

Course Code:
ART 322
Active Term:
Spring Term
/ All Years
Course Description:
The most intensive of all the design courses, students in this course create and design for two companies - an imaginary company of their own choosing and a local small business through the Small Business Development Center. Logotypes are designed. Brand sensing and archetyping are applied. Business systems, advertisments, packaging, and Graphic Design Standards Manuals are developed.
Credit:
3
Instruction methods:
Studio
Total hours: 45
Prerequisites:

ART 320

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