This course takes an in-depth look at search engines, search engine optimization, social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on digital marketing. Students will have the opportunity as part of the class to earn a Google AdWords certification. Further, students will participate in the Google Online Marketing Challenge as their term-long project.