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BUSINESS ANALYTICS

Course Code:
BADM 335
Active Term:
All Terms
/ All Years
Course Description:

This course introduces the field of business analytics, commonly defined as the extensive use of data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions. Business analytics is a process of transforming data into actions through analysis and insights in the context of organizational decision making and problem solving. As such, business analytics is applied in operations, marketing, finance, and strategic planning among other functions. Students actively participate in the delivery of this course through case and project presentations. Offered Fall and Spring Semesters Prerequisites: STAT135, Junior/Senior Standing.

Credit:
3
Instruction methods:
Lecture
Total hours: 45
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