Marketing

Catalog 2023-2024

Associate in Applied Science

The distribution of goods and services is one of the fastest growing business fields in the nation. It is especially appropriate for alert, vigorous individuals who are capable of bringing new ideas and talents to a dynamic and diversified business establishment. Career possibilities include employment as a marketing trainee, marketing research assistant, advertising assistant, customer relations representative, or sales representative.

Program Outcomes:

Graduates of the Program will be able to:

  • Discuss theories and business practices in marketing, based on a strong foundation of knowledge.
  • Develop promotional strategies within social, ethical, and regulatory guidelines.
  • Use market information to make appropriate and effective marketing decisions.

Recommended Course Sequence

Below are required courses and recommended course groupings and sequences for program completion.

Courses may have prerequisite and corequisite requirements. Check course descriptions for details.

Semester I

BUS-101

Introduction to Business
3

MAT-101

The Mathematics of Money
3

Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.

CSC-105

Computer Applications and Systems
3

Students may select an alternate Computer Science (GE MST) course for which they have appropriate academic advisement and preparation in mathematics, such as CSC-106.

ENG-121

English Composition I
3

SPE-121

Fundamentals of Public Speaking
3

Semester 2

ECO-201

Principles of Economics I
3

BUS-201

Business Law I
3

ENG-122

English Composition II
3

MKT-201

Marketing I
3

__ __

GE Humanities Elective
3

Choose one course designated in the course descriptions as General Education Humanities (GE HUM).

Semester 3

ACC-101

Financial Accounting
4

__ __

Business Elective
3

Recommended Business Electives (3 credits each):

MKT-209 Marketing Field Experience 

BUS-202 Business Law II

MKT-202

Marketing II
3

MKT-203

Principles of Advertising
3

ECO-202

Principles of Economics II
3

Semester 4

ACC-102

Managerial Accounting
4

MKT-143

Salesmanship
3

MGT-216

Seminar in Management Experiences
3

__ __

GE Science Elective
4

Choose one 4-credit Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) from subjects of BIO, CHM, PHY or SCI.

Total Credits 60 xx

Contact Information
Business and Computer Science

Contact Name: Mirian Curry, Acting Chairperson
Contact Phone: 732.906.2526
Contact Email: BusinessAndCompSci@middlesexcc.edu
Department Websites:
Business Programs:   https://www.middlesexcollege.edu/academics/business-and-professional-studies/
Computer Science Programs: https://www.middlesexcollege.edu/academics/computer-science/

 

 


Frequently Asked Questions