Fashion Merchandising and Retail Management

Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.

The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.

This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.

Corequisite: BUS 101, The fashion and technical characteristics of various, textiles and nontextiles and how students can use this, information in developing a good sales presentation.

This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.

Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)

An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.

Techniques of advertising, sales promotion and display to promote sales. Topics include: policies and procedures used in planning and preparing advertisements, evaluation and selection of media, planning and coordinating advertising, sales promotion and display. Within the laboratory component of the class, students will work in teams to apply advertising and promotion concepts to create window displays and computer generated signs.

Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.

Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.

The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.

The latest techniques employed in the merchandising division of a store. The functions of the buyer and buyer's problems are analyzed and discussed. The analysis and determination of consumer demand, when and how much to buy, sources of supply, formulation and merchandise plans for profit and planning and control of stock.

Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.

An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.

A cooperative work experience program employing students in retail positions to gain practical work experience necessary for success in retailing. Supervision of this departmentally approved position is provided by the College through on-the-job visits and individual progress review sessions. Students are required to establish learning objectives related to their positions in order to effect the attainment of specific job competencies. Students attend a weekly, one-hour seminar on campus and work a minimum of 180 hours a semester. Students must also register with the Counseling and Career Services Office.