Program Codes:
MKT.AAS
Associate in Applied Science
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The distribution of goods and services is one of the fastest growing business fields in the nation. It is especially appropriate for alert, vigorous individuals who are capable of bringing new ideas and talents to a dynamic and diversified business establishment. Career possibilities include employment as a marketing trainee, marketing research assistant, advertising assistant, customer relations representative, or sales representative.
Below are required courses and recommended course groupings and sequences for program completion.
Courses may have prerequisite and corequisite requirements. Check course descriptions for details.
The planning, supervision, control and performance of activities involved in the production of goods and services. The problems of human relations and labor-management and the functions of human resources, marketing, purchasing, production and finance are explored from the standpoint of effectively carrying on business that relates positively to the society of which it is a part.
This course is primarily for liberal arts students interested in the practical applications of mathematics. Topics surveyed include problem solving and data analysis, mathematical modeling, the financial applications of probability and statistics, inductive reasoning, and financial literacy.
Appropriate score on the College placement test, successful completion of MAT-013 or equivalent or departmental approval.
Students with the appropriate academic prerequisites, in consultation with their academic advisor, should select the appropriate mathematics course. Only MAT courses with the designation GE MST fulfill the General Education elective.
This course defines computers and computer applications and their use in business, industry and government. Students completing this course will be computer fluent. Students will understand the capabilities and limitations of computers and know how to use them. In addition, students will understand computers and their ethical, legal and societal implications. Topics include the history of computers, hardware devices, software programs, terminology, privacy of information, ethical behavior and the influence of computers on people and society. Hands-on experience includes: using a Windows operating system, a word processor, designing and implementing spreadsheets and producing presentations. This course is recommended for anyone who will be involved with computers and the use of computer application software.
Through a variety of writing projects requiring competence in clear, correct, and effective English, students use inferential and critical skills in the process of composing documented essays. Extensive reading materials serve as structural models and as the bases for discussion and for the writing of essays involving response, analysis, and synthesis.
RDG-011 may be taken as a co-requisite if not previously completed with a grade of "C" or better.
Introduction to the theory and practice of public address; the study of representative public addresses and the preparation and delivery of short speeches.
Introduces the foundations of economic analysis and explores the problems of macroeconomics, including national income, equilibrium analysis and fiscal and monetary policy. The public sector of the national economy is also stressed.
A passing score on the algebra portion of the College placement test or MAT-013
Brief surveys of the American legal system, procedural law, crimes and torts, administrative agencies, consumer, environmental and planning law. Detailed study of the substantive law of contracts, personal property and bailments and sales law. (In applicable areas, the Uniform Commercial Code is covered as well as the common law principles.)
A grade of “C” or better in ENG-121
An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.
Choose one course designated in the course descriptions as General Education Humanities (GE HUM).
Covers the accounting cycle from the recording and analyzing procedures through the summarizing procedures and preparation of general purpose, financial statements; the introduction of accounting for corporations with emphasis on the capital structure of the corporation.
Proficiency in Elementary Algebra.
An advanced and interdisciplinary analysis of marketing planning, using the concept of strategic management, through the case history approach.
The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.
Microeconomics: includes such topics as the price system, allocation of resources, distribution of income and the prospects for economic change. International trade is also studied.
ECO-201 or written permission of the department chairperson
Covers the statement of cash flows; financial statement analysis, the nature of Managerial Accounting, job order cost systems, process cost systems, cost allocation and activity-based costing; analyses for managerial decision making; budgeting, standard cost systems, accounting for decentralized operations and transfer pricing.
ACC-101 with a grade of 'C' or higher.
The fundamentals of selling with particular stress on preparation, approach, demonstration, overcoming objections and closing sales. Developed through discussions and participation in sales situations.
An interdisciplinary course which integrates and synthesizes concepts and information from preceding management courses. Emphasis is on establishing an environment to employ previously learned material, with the opportunity to practice decision-making and control techniques based on this material. Case studies are employed and supplemented with simulation techniques. Emphasis is given to subordinate supervisor interaction, with students participating individually and in teams.
Choose one 4-credit Science course designated in the course descriptions as General Education Math, Science and Technology (GE MST) from subjects of BIO, CHM, PHY or SCI.
Contact Name: Aslihan Cakmak, Chairperson
Contact Phone: 732.906.2526
Contact Email: BusinessAndCompSci@middlesexcc.edu
Department Web: https://www.middlesexcc.edu/business-and-computer-science
Articulation agreements with public and private institutions offer students who earn the A.A.S. degree the opportunity to transfer all of their coursework to the four-year institution. Students in specialized programs, or who earn an A.A.S. degree should discuss the transfer process with an advisor.
They acquire a firm base of knowledge of business law and mathematics, accounting, computer applications, and economics. Students also study courses in general education and specific courses in marketing. Note: Not all MKT courses are offered every semester both day and evening. Students should call the department chair at 732.906.2594 to discuss course offerings for future semesters.
Algebra I is a prerequisite for all majors. Algebra I competency may be verified with a passing score on the College’s placement test or completion of the appropriate course.
Once students complete developmental coursework (if needed), the degree can be completed in two years of full-time study. They can shorten the amount of time by taking courses in the summer and winter sessions.