Students learn the steps to produce mechanicals for print applications. The history of printing and conventional as well as digital printing processes, are explored. Production problems such as screens, ink limits, proofing and cost control are addressed. Pre-press workflow is covered including: color systems, file formats, image resolution, separations, trapping, paper selection and preflighting. Emphasis is on producing trouble-free files for commercial print. Students submit a complete portfolio of work at the end of the semester.
All required MAD courses